{"id":5470,"date":"2025-12-05T22:52:35","date_gmt":"2025-12-05T22:52:35","guid":{"rendered":"https:\/\/www.createmoney.co\/?p=5470"},"modified":"2025-12-05T22:58:01","modified_gmt":"2025-12-05T22:58:01","slug":"amazon-handmade-vs-etsy-which-is-best-for-creators-in-2025","status":"publish","type":"post","link":"https:\/\/www.createmoney.co\/?p=5470","title":{"rendered":"Amazon Handmade vs Etsy: Which is Best for Creators in 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5470\" class=\"elementor elementor-5470\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69f624b9 e-flex e-con-boxed e-con e-parent\" data-id=\"69f624b9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2ab3cf elementor-widget elementor-widget-text-editor\" data-id=\"7f2ab3cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re a maker or creative entrepreneur trying to figure out where to sell your magic, Etsy or Amazon Handmade are likely a couple of big name marketplaces on your radar.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Amazon Handmade is a bit of the new kid on the block, having only been around since 2015 as compared to Etsy\u2019s 2005 launch year.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Both platforms swear they\u2019re \u201csupportive of small businesses.\u201d<br \/>One folks tend to think of as being artsy and whimsical (minus the host of AI sellers recently).<br \/>The other is\u2026 Amazon.<br \/>You get the vibe.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Let\u2019s dive in.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":1,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"large\",\"fontFamily\":\"inter\"} --><\/p>\n<h2><strong>At a Glance: Etsy vs. Amazon Handmade<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:table --><\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th>Feature<\/th>\n<th><strong>Etsy<\/strong><\/th>\n<th><strong>Amazon Handmade<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Vibe<\/strong><\/td>\n<td>Cute, artsy, indie craft fair<\/td>\n<td>Costco with better lighting<\/td>\n<\/tr>\n<tr>\n<td><strong>Fees<\/strong><\/td>\n<td>Low entry, but lots of little fees (listing, transaction, ads)<\/td>\n<td>No listing fees, but a chunky 15% referral fee<\/td>\n<\/tr>\n<tr>\n<td><strong>Audience<\/strong><\/td>\n<td>People who love personalized + handmade<\/td>\n<td>People who want Prime shipping + convenience<\/td>\n<\/tr>\n<tr>\n<td><strong>Setup Difficulty<\/strong><\/td>\n<td>Easy, beginner-friendly<\/td>\n<td>Medium, Amazon makes you fill out forms like you\u2019re applying for TSA PreCheck<\/td>\n<\/tr>\n<tr>\n<td><strong>Branding<\/strong><\/td>\n<td>Highly customizable- your shop feels like\u00a0<em>you<\/em><\/td>\n<td>Less customizable- You feel a bit like a guest in Amazon\u2019s space<\/td>\n<\/tr>\n<tr>\n<td><strong>Shipping Expectations<\/strong><\/td>\n<td>Flexible; customers get it\u2019s handmade<\/td>\n<td>Fast; customers want it yesterday<\/td>\n<\/tr>\n<tr>\n<td><strong>Customization Options<\/strong><\/td>\n<td>Etsy buyers LOVE personalization<\/td>\n<td>Buyers order like it\u2019s any other Amazon product<\/td>\n<\/tr>\n<tr>\n<td><strong>Advertising<\/strong><\/td>\n<td>Optional but competitive<\/td>\n<td>Optional but pricey<\/td>\n<\/tr>\n<tr>\n<td><strong>Best For<\/strong><\/td>\n<td>Artistic, customizable, small batch<\/td>\n<td>High-volume, streamlined production<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><!-- \/wp:table --><\/p>\n<p><!-- wp:separator --><\/p>\n<h2><strong>Etsy: The OG Queen of Handmade<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Etsy is the platform where your quirky polymer earrings, watercolor prints, and custom name signs thrive. It\u2019s artsy. It\u2019s cute. It\u2019s the first name many people think of when they want a unique gift or to find something handmade. Customers here want something\u00a0<em>special<\/em>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>That said, many sellers complain of the various fees, high competition numbers, and the recent influx of mass produced items.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Pros<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Super easy to start<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Great for makers with a strong \u201cbrand vibe\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Custom orders? Yes, please<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Etsy customers actually read product descriptions (sometimes)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Cons<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Fees sneak up like a raccoon in the night<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Competition is WILD<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Their algorithm changes more than your ex\u2019s mood<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Offsite ads: you can\u2019t fully opt out once you hit certain revenue levels<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Etsy is perfect for you if:<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You love creative freedom, want to build a brand, and don\u2019t mind a little algorithm drama.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":1,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"large\"} --><\/p>\n<h2><strong>Amazon Handmade: The Overachieving Business Cousin<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Amazon Handmade is like selling in the VIP section of the world\u2019s largest mall. You get access to millions of customers, but the vibe is very \u201cbusiness first, crafts second.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Amazon launched Amazon Handmade to capture the growing market for handcrafted goods, and to directly compete with Etsy. They brought with them their massive customer base, Prime shipping, and trusted brand to offer artisans a wider audience and easier fulfillment.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Pros<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Zero listing fees (we love that for us)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>MASSIVE buyer base<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Prime shipping = sales<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Customers already trust Amazon<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Cons<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Higher overall expectations<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Not as pretty or aesthetic<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Seller dashboard looks like a 2004 tax form<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Less \u201ccreative entrepreneur\u201d energy, more \u201ccorporate hustle\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Amazon Handmade is perfect for you if:<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You can keep up with demand, ship fast, and want maximum exposure without worrying too much about building a \u201ccute brand.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<h2><strong>Fees: Who\u2019s Taking More of Your Money?<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Here\u2019s the tea:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Etsy Fees (the nickel-and-dime special)<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>$0.20 listing fee<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>6.5% transaction fee<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>~3% processing fee<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Optional ads<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Optional offsite ads (sometimes not optional)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>It all adds up. Etsy\u2019s cheap to start but pricey to scale.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Amazon Handmade Fees<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>No listing fees<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>No monthly Pro seller fee<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>15% referral fee (yep\u2026 fifteen)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>It\u2019s simple math. Painful, but simple.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":1,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"large\"} --><\/p>\n<h2><strong>Shipping Expectations<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Etsy<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u201cHandmade takes time\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Customers actually get that you aren\u2019t Amazon Prime in a garage<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Flexible handling time = less stress<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Amazon Handmade<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Fast shipping = more sales<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Slow shipping = angry emails<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Customers don\u2019t care that you hand-carved something for 8 hours<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":1,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"large\"} --><\/p>\n<h2><strong>Branding Power<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Etsy<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Your shop looks like YOU.<br \/>Your listings feel like YOU.<br \/>Your brand can shine.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Amazon Handmade<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Your product looks great\u2026<br \/>But you\u2019re basically renting space from Amazon. They own the vibe.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<h2><strong>Marketing &amp; Visibility<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Etsy<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You\u2019re competing with millions of sellers.<br \/>But if you know SEO + good photos? Chef\u2019s kiss.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Amazon Handmade<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Amazon cares about:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Price<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Performance<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Speed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Reviews<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you can dominate those? You\u2019ll win.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<h2><strong>Final Verdict: Etsy vs. Amazon Handmade in 2025<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Choose Etsy if\u2026<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>You\u2019re artistic, customizable, and brand-focused<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>You want easier setup<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>You don\u2019t want \u201cAmazon speed\u201d pressure<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size\"><strong>Choose Amazon Handmade if\u2026<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>You can produce fast + consistently<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>You want max exposure<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>You\u2019re okay being less \u201cbrand-y\u201d and more \u201cbusiness-y\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\",\"fontSize\":\"medium\",\"fontFamily\":\"inter\"} --><\/p>\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-inter-font-family has-medium-font-size\"><strong>Choose BOTH if\u2026<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You want the best of both worlds and can position your products a little differently on each platform.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>(Etsy = cute &amp; custom; Amazon = simple &amp; ready to ship)<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a maker or creative entrepreneur trying to figure out where to sell your magic, Etsy or Amazon Handmade are likely a couple of big name marketplaces on your radar. Amazon Handmade is a bit of the new kid on the block, having only been around since 2015 as compared to Etsy\u2019s 2005 launch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[62,70,61,66,69,64],"class_list":["post-5470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-amazon","tag-earn","tag-etsy","tag-income","tag-make-money","tag-marketplace"],"jetpack_featured_media_url":"https:\/\/www.createmoney.co\/wp-content\/uploads\/2025\/12\/etsy-vs-amazon-handmade-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.createmoney.co\/index.php?rest_route=\/wp\/v2\/posts\/5470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.createmoney.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.createmoney.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.createmoney.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.createmoney.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5470"}],"version-history":[{"count":6,"href":"https:\/\/www.createmoney.co\/index.php?rest_route=\/wp\/v2\/posts\/5470\/revisions"}],"predecessor-version":[{"id":5476,"href":"https:\/\/www.createmoney.co\/index.php?rest_route=\/wp\/v2\/posts\/5470\/revisions\/5476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.createmoney.co\/index.php?rest_route=\/wp\/v2\/media\/5454"}],"wp:attachment":[{"href":"https:\/\/www.createmoney.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.createmoney.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.createmoney.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}